adminOur next networking breakfast with CREATIVE ZONE in Dubai – Leadership in the New Digital Age

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Club Fit For Business and CREATIVE ZONE are delighted to announce the next in our series of business networking breakfasts for the SME Sector in Dubai. The business breakfast will take place on Monday 23rd May at the Tresind Restaurant, Level 2, Nassima Royal Hotel, Sheikh Zayed Road.




Join our networking breakfast and illustrious panel at the award-winning Tresind Restaurant to build relationships and learn invaluable skills from highly successful business leaders. Our speakers will each share how modern technology, innovation and conviction shaped their business, teams and leadership.



Donna Benton

Founder & CEO – The Entertainer


From one book, to an app and now a global brand. Australian born, Donna Benton landed in Dubai from Melbourne with just $3,000 in her pocket. Clearly industrious and with an eye for a gap in the market, Donna identified that there were many restaurants and attractions on offer in Dubai, but no incentive to go to them. And so in 2001, The Entertainer was born. A book full of two-for-one incentives for consumers, from boutique cafes to grand hotels which allowed participating business to access a new, broader client base.

The Entertainer evolved into a sophisticated digital platform with the launch of the free to download app in late 2013 and is now the leading provider of buy one get one free incentives across the Middle East, Africa, Asia and Europe. With a vast portfolio and a wide selection of quality merchant partners conveniently accessible anywhere and anytime, the Entertainer is regarded as an essential annual purchase for thousands of local residents and tourists.

“I have a great team of people who have collectively used their passion and enthusiasm to drive the Entertainer brand from a single Dubai book to a Dubai-based international company with huge growth potential. Our vision is to be the world’s leading and most recommended company in sourcing 2 for 1 incentive offers in the Middle East, Africa and Europe – creating unbeatable value everywhere we go.”


Mona Tavassoli
CEO and Founder – Mompreneur Middle East


With over a decade of work experience, Mona Tavassoli is the Founder of Mompreneurs Middle East (, which is a B2B platform that caters to female entrepreneurs in the Middle East to promote and grow their business. The organization believes in women’s empowerment in the region through entrepreneurial education and mompreneurship.

The website provides a platform for female entrepreneurs to connect with each other, share expertise, advice, and recommendations and contacts. It is a one-stop information portal where members can access information regarding various events and exhibitions taking place in the region or find suppliers and partners in various fields.

Mompreneurs Middle East’s vision is to create a community of female entrepreneurs where information sharing and mentorship leads to the collective success of all members of the group. The underlying belief is that collectively, female entrepreneurs will be stronger and better able to compete in today’s business environment. Mona is also the founder of Mom Souq which is a community for mothers in the UAE.


Sarah Jones
Founder – MINI exchange


Sarah Jones founded Mini Exchange, the Online Marketplace for Everything Mums & Kids, at the start of 2014. Previously she had a successful career in finance, spending four years at Deloitte in Mergers & Acquisitions advisory, firstly in London and then in Dubai. After two years in the Gulf Sarah left the finance world, recognising the potential of the early-stage e-commerce market and the Mini Exchange business model.

Sarah and Mini Exchange have been recipients of many awards in the last two years, including ArabNet’s Start-Up Demo Award, a listing in Arabian Business’s 50 Most Influential Brits in the UAE, Small Business CEO of the Year Award in the Middle East CEO Awards and most recently was selected by Google to attend their two-week BlackBox program in Silicon Valley.



Saana Azzam
Enabler | Performance Coach | Founder – MENA Speakers


The Power of Words – They can create world leaders and they can create global shapers. A mother’s gentle words, a teachers story or a strangers speech can sometimes echo so loud that it makes us alter our path. We at MENA Speakers believe in empowering, educating and entertaining our audience using strong and intelligent voices throughout society. Our main aim is to facilitate that interaction between speaker and different forums and to make sure that the right voice is matched to the right audience.

Our background comes from standing on stage and speaking to thousands and also from listening to thousands and we at MENA Speakers know a great speaker leaves you empowered, entertained and educated.

About Tresind


Tresind is a multi-award winning restaurant conveniently located in the 5 Star Nassima Royal Hotel on Sheikh Zayed Road. Tresind caters to true foodies and connoisseurs, seeking a culinary experience that engages the sense.

To Book

Please click on this link to book your space – click here


Creative Zone ogo for F4B Home Page & Partners Page

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